Health
As a leading healthcare company, Badrawy offers innovative solutions for the prevention, alleviation and treatment of diseases.
Badrawy's Pharmaceuticals Division focuses on prescription products for various departmnets including GIT health, general health, kids health, women's health, cardiology, oncology, hematology and ophthalmology.
Strengthening Healthcare Access
In collaboration with our partners, we aim to support more patients in low- and middle-income to access our medicines, for a healthier global society.
With a growing population worldwide and increased life expectancy, healthcare is more important than ever. The COVID-19 pandemic has highlighted the devastating impact illnesses can have without access to medical care, treatments and vaccines.
According to the World Health Organization (WHO), around 2 billion people do not have access to essential medicines. Without effective treatments, illnesses can be more severe, and patients face worse health outcomes. Those with chronic conditions may spend years suffering while their health slowly deteriorates. They are also more likely to face poverty and hunger, creating a cycle of deprivation. With 80 percent of countries accounting for just 20 percent of the world’s pharmaceutical consumption, it is people in low- and middle-income countries (LMICs) who are impacted most from this lack of access.
“Our Patient Affordability Programs make a big difference in helping patients with out-of-pocket cost. They have the potential to change people’s access to medication significantly. With the introduction of a more regional approach, we intend to ignite the next level for access to sustainable healthcare”.
Regional Market Access & Access Affairs.
Addressing the complex challenge of increasing patient access is no easy task, so we are deploying a variety of strategies that address the diverse needs of patients in all parts of the world. This ranges from in-kind donations of our products and intellectual resources to active contribution to global health networks. We are also transforming our business by introducing flexible, tailored approaches to reduce the burden of cost on patients by working to expand reimbursed access through our equitable pricing approach, as well as dispensing more doses of our medicines per year through our Patient Affordability Programs (PAPs). Of course, across all of these approaches, we are collaborating with global and local NGOs, government agencies, charities, and other partners to ensure maximum impact.
When it comes to access to medicine, we know cost can be a major barrier. Affordability can vary greatly across countries and regions. We believe that this should be taken into consideration as we aim to deliver more access to our medicines to more patients worldwide. That is why we are transforming the way we price our products. Our new pharmaceutical pricing philosophy amalgamates local ability-to-pay with product value to provide patients in need with our products. Our pricing philosophy takes into consideration local affordability and the value of the products to offer greater pricing flexibility to countries' national health systems.
Our tailored Programs help patients overcome financial obstacles to access the treatments they need for as long as they need them. We work with insurers, charities, and others to make the financial impact on patients less severe.
While patients in different low-and-middle-income countries may face similar challenges in affording medicines, each country will have different health care systems and ways of making treatments available. Our programs are created according to the local need of each country and can support patients by:
- Assessing the individual’s ability to pay, resulting in a customized approach where each individual will be required to pay only the amount one can afford during a 12-month period.
- Providing the required medication at reduced cost, in the form of an immediate or deferred discount on the patient’s price or free-of-charge goods.
By building our program on the specific needs of each country, we have been able to make considerable progress in expanding access to our medicines. With programs introduced across different geographies in multiple therapeutic areas, we see the potential to reach an additional patients, with continued growth beyond.
“Our pricing philosophy is a really useful tool that helps country teams find ways for more people to benefit from our medicines. If our negotiations are done in this spirit, then our work with national counterparts is for a shared goal: to provide access to medicines to the widest possible population”
Manager Business Operations & Strategy
Partnering To Achieve Health For All
At Badrawy, our mission is to use science to improve everyday health for everyone. It’s an ambitious goal, and we can’t do it alone. So, we actively search for and bring in talented, driven partners from around the consumer health industry.
With our size and scale, we can help bring exciting new tools developed by others to market faster, and increase people’s access to them.
Our commitment to partnerships means simply bringing better products to those who need them faster. We look for partners who have new ideas, capabilities, insights and strengths that we might not have.
For our partners, this commitment can mean access to much-needed investment or technical capacity.
But most importantly, it means knowing they are working with a science-led and trusted global company that can help them grow and reach more people. Partnerships reshaping the future of personal health
You don’t take your health lightly.
And neither do we.
You need to know the products you and your family use are safe and will do what you expect.
For over 30 years, we’ve developed life-changing medicines and products backed by impeccable science.
It is the only way we know how to operate.
But understanding healthcare products can be confusing and overwhelming for many people.
We understand that.
We live in a world with access to nearly limitless information, and at times, misinformation.
Which makes our responsibility to deliver quality science-based information all the more important.
We want people to have the utmost confidence in our products because peace of mind is also a critical part of overall wellness. The first step in achieving that confidence is committing ourselves to industry-leading safety.
Every product we release goes through rigorous regulatory approval before making it to your medicine cabinets. We continue to monitor the latest scientific developments, and we consult with healthcare providers, pharmacists, and experts to ensure continued safety.
Our rigorous quality control process is designed to identify potential safety concerns before they become actual concerns.
Beyond safety, people want to know that what they are using will do what it’s intended to do.
This is where our medical team steps in.
Their work starts in the early stages of discovery — to uncover unmet consumer needs and to generate medical insights on how we can help meet those needs. Then they work with consumers and patients in clinical trials to scientifically verify that the claims we make for our products are real.
You are better equipped to take more control of your health when you are better informed.
From understanding what might be causing symptoms to what treatments might work and how Badrawy works to help ensure you have the right information you need.
New digital tools, such as our partners and their symptom assessment tool, will further improve consumers’ ability to make more well-informed decisions about their health.
Science is the pursuit of progress, and we want to share what we find with you.
At Badrawy, we turn data into insights, insights into innovation, and innovation into products you can use. This process is rigorous and regulated, and it improves lives.
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