Commitment

Creative and Responsible Marketing

We’re committed to making real, lasting change toward equity and inclusion by widening representation and combating stereotypes on our international messaging platforms.
Marketing has tremendous power to shift the way the world understands and talks about health. As a leader in this space, we’re committed to using creativity to inspire people around the world to take control of their everyday health. Because when they do, the world becomes a little better for everyone.
To further express our commitment to the issue of representation in advertising, to combat stereotypes by broadening representation in the advertising and media we create. As a member of The Unstereotype Alliance, we are proud to stand on the side of inclusion.
The Unstereotype Alliance is an industry-led initiative that unites industry leaders, decision-makers and creatives to end harmful stereotypes in advertising. By actively addressing and dismantling stereotypical representation, we can truly make a difference and shape a future of equality.

Empowering Personal Health Sustainably

Guided by our mission of "Health for all, Hunger for none," we promote inclusive growth and a responsible use of resources to help people and the planet thrive. Our goals are ambitious and we are tracking them with the same rigor as our financial goals.

Enabling Access to Everyday Health Solutions

Badrawy’s Consumer Health division is committed to enabling sustainable access to everyday health for people per year in underserved communities around the world.
Currently, over half of the world’s population does not have access to health services. If today’s trajectory continues, five billion people will be left behind by 2030.
This barrier to healthcare disproportionately impacts people in underserved communities who are sometimes unable to work, go to school, support their families, or spend time with their loved ones because they can’t prevent or treat everyday health ailments.

The Nutrient Gap Initiative

Nearly 1 in 3 people globally don’t have access to essential vitamins and minerals, which can lead to poor immunity, fragile health, stunted growth and other issues which preclude people from living a healthy life and breaking out of intergenerational cycles of poverty.
As leaders in nutritional supplements, we understand the importance of proper micronutrient intake, and the challenges of enabling access to them, especially for those who need them most. This is why we launched The Nutrient Gap Initiative, our signature program to expand access to vitamins and minerals into underserved communities.
We activate our scale, adapt our portfolio and coordinate with partners to bridge the nutrient gap through:

^Intervention

We bring vitamins and minerals within physical and financial reach.

^Education

We empower healthcare providers and people in underserved communities with the information they need to understand nutrition, a balanced diet and the role supplementation plays, if needed.

^Advocacy

We use our scale and partnerships to advocate for access to good nutrition.

Environmental Sustainability

We’ve set a goal to become climate neutral at our production sites, and at the same time, decrease the environmental impact of our products.

To meet this goal, we’re lowering emissions across our value chain as part of our science-based targets and developing more eco-friendly packaging.

Climate Neutrality

We have established a roadmap to meet climate neutrality across our facilities align with our partners in Spain, The Netherlands, and France this effort helped reduce the site’s absolute greenhouse gas emissions by 75% from 2019 to 2030. We are also engaging with our suppliers and partners to reduce our Scope 3 emissions across our value chain.

Environmental Impact

Human health and the health of our planet are inextricably linked. Scientific data has made clear that climate change is one of the biggest global health threats of our time, which is why Badrawy is committed to providing personal health solutions for people around the world in ways that protect our planet. As part of our ongoing effort to create a healthier world.

A Healthy Start

Vitamin and mineral deficiencies are a major public health problem in underserved communities, with women and children being particularly vulnerable. Deficiencies in iron, B12, folic acid, Vitamin C, and other essential micronutrients can lead to reduced immunity, fatigue and impaired physical and mental growth. The consequences of vitamin and mineral deficiencies worsen gradually over time, resulting in an increased potential risk of significant health consequences across the lifespan, which ultimately exacerbates the cycle of poverty. As part of Badrawy’s sustainability commitment to expand access to everyday health for people in underserved communities, The Nutrient Gap Initiative is our effort to enable access to vitamins and minerals to underserved communities.